Shanghai – The pho noodle chain Pho-Kobe, owned by Chinese tycoon Sidestreet Pho, is coming to Shanghai, the world’s biggest Chinese city, the restaurant’s chief executive said on Tuesday (local time).
In an interview with a local newspaper, Mr Pho said he would be opening PhoKobe restaurants in Shanghai and Hong Kong, and he expected to have them up and running in time for the Shanghai Food Week, which starts on Friday.
Mr Pho’s Phoe Pho restaurants, which cater to wealthy mainland Chinese, have already opened in Shanghai, where he is a shareholder, and Chengdu, capital of South China’s Liaoning province, and in Shenzhen, where his sister-in-law owns a restaurant.
He said he hoped to open PhoPho restaurants in more than 30 cities by the end of the year.
“I think this is a big step in the right direction,” he said.
China’s food market is the worlds largest.
In 2013, food exports to China accounted for almost 70 per cent of the world trade, with Chinese consumers buying more than 80 per cent and exporters exporting more than 60 per cent.